Online reviews are important to both offline and online businesses. Positive reviews help to create a positive online brand reputation – and can help to improve organic visibility.
97% of participants said customer reviews factor into their buying decisions. And 92% of consumers hesitate to make a purchase when there are no customer reviews.
Many local businesses understand that good reviews can make or break a company. In this article, we will uncover the benefits of getting good reviews and ways a company can cultivate these positive reviews to better build their business.