Buyer's guide
An AI visibility tool answers one question: when somebody asks an assistant for a business like your client's, does the assistant name your client? The tools that answer it split into two families that are rarely compared side by side. Most were built for national brands and work by prompt sets — you choose the questions, the tool asks them on a schedule across several engines and reports how often you were mentioned, cited and with what sentiment. A smaller group works the way local search does, asking where a business ranks against its neighbours in one area. An agency with twenty local clients and an enterprise with one national brand need opposite ends of that split, and the pricing follows: some of these cost more per client per month than others cost in total.
Written by Climbo, which makes one of these tools. So this guide names no overall winner. Each tool gets the situation it genuinely wins, Climbo included, and the section on Climbo also says plainly what it does not do. Every figure about another vendor comes from that vendor's own public page, with the date we read it.
Where these figures come from
Profound, Agencies: launch your AEO practice — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Profound, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Peec AI, Pricing for agencies — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Peec AI, Pricing for brands — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Otterly.AI, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
AthenaHQ, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Scrunch AI, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Semrush, AI Visibility pricing — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Semrush, SEO and AI Search pricing — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Ahrefs, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Birdeye, Product page — read on 10 November 2026. Vendors change their terms: check the page before relying on it.
Birdeye, Pricing page — read on 10 November 2026. Vendors change their terms: check the page before relying on it.
EmbedMyReviews, Pricing page — read on 10 November 2026. Vendors change their terms: check the page before relying on it.
Climbo's own terms, stated here and current at 10 November 2026.
Every figure here was read from the vendor's own pricing page on 11 November 2026, and the entry for each one links to the page it came from. Two warnings. Ahrefs, Semrush and Otterly.AI showed us prices in euros and Profound, Peec AI, Scrunch and AthenaHQ in dollars: several of these vendors price in the visitor's own currency, so the figure you see may differ from ours. And this category is moving faster than any other we track — plans here were renamed and repriced while we were reading them.
Strip the dashboards away and there are four measurements. Visibility: across a set of prompts, how often does the assistant mention you, and in what position against named competitors. Citations: which pages and domains the answer drew on, which is the part you can act on, because those sources are the lever. Sentiment: whether the mention was favourable, lukewarm or a warning. And increasingly agent analytics: not what the models say, but which AI crawlers came to the site and what they took. The first is the headline, the second is the one that changes what you do on Monday.
They will disagree, and none of them is lying. The same prompt asked twice gets different answers, because these models are not deterministic; the answer changes with the country and language it was asked from, with whether the session carries a user's history, with the model version quietly swapped underneath, and with how many times the tool sampled before averaging. So the absolute percentage is close to meaningless across tools. What is worth paying for is one tool measured the same way every week, the trend it draws, and the list of sources behind the answers. Pick one, keep it, and judge it on movement rather than on the number itself.
Four questions, and only one is about the sticker price. What is the unit of cost — a brand, a domain, a client workspace, a bag of credits — and what happens to your bill at twenty clients? Does it track prompt sets for a national brand, or ranking in a local area? Does it only measure, or does it also produce the pages, replies and posts that move the measurement? And can a client see a report with your name on it rather than the vendor's? On this last one the whole category is weak: most offer branded reporting at best, and almost none of it is true white label.
The deepest of these, the one enterprise teams name, and the only one whose agency plan is openly priced per client rather than per seat. It also leans towards doing the work: a client workspace includes articles written for answer engines, and pitch workspaces let you audit a prospect before it signs — the part of an agency's sales cycle nothing else here addresses. The cost per client is the highest in this guide by a wide margin.
Profound's own agency post prices the client, not the plan: a client workspace is $399 a month each, with 100 custom prompts tracked and six AEO-optimised articles a month. Agency Growth includes ten pitch workspaces a month — 25 prompts each, to audit a prospect before it signs — five seats and one consolidated bill, with five further pitch workspaces at $199 a month. No base monthly fee is stated.
Profound, Agencies: launch your AEO practice — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Profound's own agency post prices the client, not the plan: a client workspace is $399 a month each, with 100 custom prompts tracked and six AEO-optimised articles a month. Agency Growth includes ten pitch workspaces a month — 25 prompts each, to audit a prospect before it signs — five seats and one consolidated bill, with five further pitch workspaces at $199 a month. No base monthly fee is stated. Source: Profound, Agencies: launch your AEO practice (vendor's own post about its agency plan, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-pro-agency
Enterprise covers up to nine answer engines — ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Anthropic Claude, Google AI Overviews, Exa Search and Muse Spark — with custom languages and regions, full history, CSV and JSON exports, API access, unlimited seats, SSO and SAML, and SOC 2.
Profound, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Enterprise covers up to nine answer engines — ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Anthropic Claude, Google AI Overviews, Exa Search and Muse Spark — with custom languages and regions, full history, CSV and JSON exports, API access, unlimited seats, SSO and SAML, and SOC 2. Source: Profound, Pricing page (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-pro-engines
Everything is metered in credits: each agent run spends credits according to its complexity, and Enterprise thresholds are set with an account team rather than published. The self-serve Agency Growth plan is listed with 400 credits a month per client workspace and no price next to it.
Profound, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Everything is metered in credits: each agent run spends credits according to its complexity, and Enterprise thresholds are set with an account team rather than published. The self-serve Agency Growth plan is listed with 400 credits a month per client workspace and no price next to it. Source: Profound, Pricing page (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-pro-credits
Profound publishes two plans on its pricing page: a free trial and Enterprise at custom pricing. The trial tracks 50 prompts a day for one week across ChatGPT, Gemini and Google AI Overviews, in one language and one region, with no custom prompts, exports, history, API or support.
Profound, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Profound publishes two plans on its pricing page: a free trial and Enterprise at custom pricing. The trial tracks 50 prompts a day for one week across ChatGPT, Gemini and Google AI Overviews, in one language and one region, with no custom prompts, exports, history, API or support. Source: Profound, Pricing page (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-pro-trial
Priced by the number of client projects rather than per client workspace, which at the top of the range works out around thirty dollars a client a month — the cheapest honest per-client figure in this guide. European, daily tracking on every plan, unlimited seats for your team and the client's, and free seven-day audit projects for prospects. The ceilings are prompts and countries, so a client selling in six markets will outgrow the middle plans.
The agency plans are priced by number of client projects: Essential at $245 a month for 3, Growth at $495 for 10, Scale at $795 for 25, and Comprehensive custom for unlimited. In euros the same three are €205, €425 and €675. Team seats and client seats are unlimited on all of them.
Peec AI, Pricing for agencies — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
The agency plans are priced by number of client projects: Essential at $245 a month for 3, Growth at $495 for 10, Scale at $795 for 25, and Comprehensive custom for unlimited. In euros the same three are €205, €425 and €675. Team seats and client seats are unlimited on all of them. Source: Peec AI, Pricing for agencies (vendor's own agency pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-peec-agency
Peec AI's brand plans are Starter at $95 a month for 50 prompts, one project and one country; Pro at $245 for 150 prompts, two projects and three countries; Advanced at $495 for 350 prompts and five projects; Enterprise custom. Users, competitors and languages are unlimited on every plan, and tracking runs daily.
Peec AI, Pricing for brands — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Peec AI's brand plans are Starter at $95 a month for 50 prompts, one project and one country; Pro at $245 for 150 prompts, two projects and three countries; Advanced at $495 for 350 prompts and five projects; Enterprise custom. Users, competitors and languages are unlimited on every plan, and tracking runs daily. Source: Peec AI, Pricing for brands (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-peec-brand
Three models are chosen from ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI. Perplexity and the API-based models — Claude, GPT-5 Search, Grok, DeepSeek, Qwen, Mistral, Muse Spark — are Enterprise only, or a single extra model costs $30 a month on Starter, $70 on Pro and $140 on Advanced.
Peec AI, Pricing for brands — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Three models are chosen from ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI. Perplexity and the API-based models — Claude, GPT-5 Search, Grok, DeepSeek, Qwen, Mistral, Muse Spark — are Enterprise only, or a single extra model costs $30 a month on Starter, $70 on Pro and $140 on Advanced. Source: Peec AI, Pricing for brands (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-peec-models
Every agency plan includes free pitch projects for auditing a prospect: three active at 25 prompts each on Essential, up to seven at 75 prompts on Scale, each running for seven days and convertible into a paid client project.
Peec AI, Pricing for agencies — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Every agency plan includes free pitch projects for auditing a prospect: three active at 25 prompts each on Essential, up to seven at 75 prompts on Scale, each running for seven days and convertible into a paid client project. Source: Peec AI, Pricing for agencies (vendor's own agency pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-peec-pitch
Client reporting is a view-only dashboard link limited to the charts you choose, on every plan; Looker Studio templates cloned per client and shared without a login arrive on Scale. The page does not describe a white-label offering.
Peec AI, Pricing for agencies — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Client reporting is a view-only dashboard link limited to the charts you choose, on every plan; Looker Studio templates cloned per client and shared without a login arrive on Scale. The page does not describe a white-label offering. Source: Peec AI, Pricing for agencies (vendor's own agency pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-peec-report
The cheapest way into the category at €29 a month, and the plan above it covers unlimited workspaces, so an agency can track several clients without the bill multiplying. Everything runs on credits, which is the number to watch rather than the price: sixteen prompts on the entry plan is a handful of questions, not a monitoring programme. Branded Looker Studio reports and one invoice for every workspace are the agency-facing parts.
Otterly.AI publishes Lite at €29 a month for 16 prompts and 2,000 credits, Standard at €189 for 120 prompts and 15,000 credits, Premium at €489 for 403 prompts and 50,000 credits, and Enterprise custom from 1,000 prompts. Annual billing takes 15% off and the prices exclude tax.
Otterly.AI, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Otterly.AI publishes Lite at €29 a month for 16 prompts and 2,000 credits, Standard at €189 for 120 prompts and 15,000 credits, Premium at €489 for 403 prompts and 50,000 credits, and Enterprise custom from 1,000 prompts. Annual billing takes 15% off and the prices exclude tax. Source: Otterly.AI, Pricing page (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-ott-plans
Seven engines are listed — ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini and Claude — and every query spends credits: one per engine, three for Claude. Brands, competitors, countries and team members are unlimited on every plan.
Otterly.AI, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Seven engines are listed — ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini and Claude — and every query spends credits: one per engine, three for Claude. Brands, competitors, countries and team members are unlimited on every plan. Source: Otterly.AI, Pricing page (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-ott-engines
Extra credits are sold on top: €65 a month for 5,000 on Standard, €99 for 10,000 on Premium. Standard also adds 2,000 API and 2,000 MCP requests a month, 200,000 agent analytics events and the Data Studio connector, none of which are on Lite.
Otterly.AI, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Extra credits are sold on top: €65 a month for 5,000 on Standard, €99 for 10,000 on Premium. Standard also adds 2,000 API and 2,000 MCP requests a month, 200,000 agent analytics events and the Data Studio connector, none of which are on Lite. Source: Otterly.AI, Pricing page (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-ott-credits
There is no separate agency price. Agency Partners get a Standard or Premium plan plus pitch workspaces for prospect audits, Looker Studio reports with your own branding, one invoice covering every workspace and a listing in the partner directory. The page never uses the words white label.
Otterly.AI, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
There is no separate agency price. Agency Partners get a Standard or Premium plan plus pitch workspaces for prospect audits, Looker Studio reports with your own branding, one invoice covering every workspace and a listing in the partner directory. The page never uses the words white label. Source: Otterly.AI, Pricing page (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-ott-agency
The only one here with a genuinely free plan rather than a one-week trial, and the free plan includes the source and competitor analysis the paid tools charge for. Useful in two ways for an agency: you can see what the category does before buying, and you can put a real number in front of a prospect for nothing. Eleven models on the paid plan is the widest coverage in this guide.
AthenaHQ's Essential plan is free: 300 credits plus $25 of free credit, unlimited users, prompt and response analysis, source and competitor insights, content recommendations and its own agent, across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot.
AthenaHQ, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
AthenaHQ's Essential plan is free: 300 credits plus $25 of free credit, unlimited users, prompt and response analysis, source and competitor insights, content recommendations and its own agent, across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Source: AthenaHQ, Pricing page (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-ath-free
Starter is $295 a month with $300 of monthly free credit and 3,600 credits, visibility across eleven models, unlimited topics, prompts and competitors, country-level targeting, CSV export, on-page and off-page actions and a content optimisation agent. One credit is one AI response, and credits roll over for one month.
AthenaHQ, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Starter is $295 a month with $300 of monthly free credit and 3,600 credits, visibility across eleven models, unlimited topics, prompts and competitors, country-level targeting, CSV export, on-page and off-page actions and a content optimisation agent. One credit is one AI response, and credits roll over for one month. Source: AthenaHQ, Pricing page (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-ath-starter
Enterprise is custom and adds a knowledge base with claim review, discrepancy detection, SSO, an activity audit log, multi-region and multi-language, persona targeting and white-glove setup. API access and extra credits are paid add-ons on top of any plan.
AthenaHQ, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Enterprise is custom and adds a knowledge base with claim review, discrepancy detection, SSO, an activity audit log, multi-region and multi-language, persona targeting and white-glove setup. API access and extra credits are paid add-ons on top of any plan. Source: AthenaHQ, Pricing page (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-ath-ent
The one built around the fix rather than the score. Page audits tell you what an answer engine makes of a given page, personas let you ask as different kinds of buyer, the industry prompt library means you are not inventing the questions yourself, and agent traffic monitoring shows which crawlers actually arrive. It is per-seat enterprise software: three licences on the entry plan, and no agency pricing published.
Scrunch AI publishes Starter at $250 a month billed annually, or $300 month to month, with three user licences, 350 custom prompts, 1,000 industry prompts, three personas and five page audits; Growth at $417 annually or $500 monthly raises that to five licences, 700 custom prompts, 2,500 industry prompts, five personas and ten audits. Enterprise is custom, and extra seats are $25 a month each.
Scrunch AI, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Scrunch AI publishes Starter at $250 a month billed annually, or $300 month to month, with three user licences, 350 custom prompts, 1,000 industry prompts, three personas and five page audits; Growth at $417 annually or $500 monthly raises that to five licences, 700 custom prompts, 2,500 industry prompts, five personas and ten audits. Enterprise is custom, and extra seats are $25 a month each. Source: Scrunch AI, Pricing page (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-scr-plans
Coverage is ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta. Every plan includes a prompt manager, citation tracking, page audits, personas, unlimited key-topic monitoring and agent traffic monitoring — that last one measuring the AI crawlers arriving at the site, not what the models answer.
Scrunch AI, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Coverage is ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta. Every plan includes a prompt manager, citation tracking, page audits, personas, unlimited key-topic monitoring and agent traffic monitoring — that last one measuring the AI crawlers arriving at the site, not what the models answer. Source: Scrunch AI, Pricing page (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-scr-what
The pricing page points at an agency page describing benefits and packages, but publishes no agency price and describes no white-label offering.
Scrunch AI, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
The pricing page points at an agency page describing benefits and packages, but publishes no agency price and describes no white-label offering. Source: Scrunch AI, Pricing page (vendor's own pricing page, Worldwide, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-scr-agency
If your team already works in Semrush all day, the argument for a second subscription elsewhere is weak. AI visibility is sold two ways — bundled into the newer SEO and AI Search plans, or as its own plan — and the detail that decides it for an agency is in the unit: the standalone plan is priced per domain, so ten clients is ten times the figure.
Semrush sells AI Visibility as a plan of its own: Base at €94.94 a month per domain, billed annually, tracking 25 custom prompts with daily AI rankings, mentions from ChatGPT, Google AI, Gemini and Perplexity, one domain for brand performance analysis and 300 AI visibility reports a day. Enterprise is custom, for multi-brand and large-scale prompt tracking.
Semrush, AI Visibility pricing — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Semrush sells AI Visibility as a plan of its own: Base at €94.94 a month per domain, billed annually, tracking 25 custom prompts with daily AI rankings, mentions from ChatGPT, Google AI, Gemini and Perplexity, one domain for brand performance analysis and 300 AI visibility reports a day. Enterprise is custom, for multi-brand and large-scale prompt tracking. Source: Semrush, AI Visibility pricing (vendor's own pricing page, Prices shown to a European visitor, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-sem-ai
In the combined SEO and AI Search plans the tracking comes bundled instead: SEO at €112.52 a month billed annually, Starter at €158.40 with 50 prompts tracked daily, Pro+ at €238 with 100, Advanced custom with unlimited. White-labelled reporting is a €19.18 a month add-on and extra users start at €43.
Semrush, SEO and AI Search pricing — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
In the combined SEO and AI Search plans the tracking comes bundled instead: SEO at €112.52 a month billed annually, Starter at €158.40 with 50 prompts tracked daily, Pro+ at €238 with 100, Advanced custom with unlimited. White-labelled reporting is a €19.18 a month add-on and extra users start at €43. Source: Semrush, SEO and AI Search pricing (vendor's own pricing page, Prices shown to a European visitor, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-sem-suite
Brand Radar does something the others mostly do not: instead of only asking the prompts you chose, it reports on a database of prompts people actually ask, so you can see a category's questions before deciding which ones to chase. For an agency that is a pitch tool and a content plan in one. Tracking is metered in checks, and checks are where the cost sits — read that part of the page before committing.
Brand Radar, the AI visibility product, is also sold as an add-on from €179 a month, and researches any brand across a database Ahrefs puts at 551 million organic prompts — not only the prompts you thought to track.
Ahrefs, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Brand Radar, the AI visibility product, is also sold as an add-on from €179 a month, and researches any brand across a database Ahrefs puts at 551 million organic prompts — not only the prompts you thought to track. Source: Ahrefs, Pricing page (vendor's own pricing page, Prices shown to a European visitor, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-ahr-radar
Ahrefs bundles AI prompt tracking into its plans and counts it in checks — one prompt, on one platform, in one location: 150 checks on Lite at €119 a month, 300 on Standard at €229, 600 on Advanced at €419, with a €27 Starter plan and a free tier below.
Ahrefs, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Ahrefs bundles AI prompt tracking into its plans and counts it in checks — one prompt, on one platform, in one location: 150 checks on Lite at €119 a month, 300 on Standard at €229, 600 on Advanced at €419, with a €27 Starter plan and a free tier below. Source: Ahrefs, Pricing page (vendor's own pricing page, Prices shown to a European visitor, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-ahr-checks
Tracking your own prompts at volume is priced in packages: €46.70 a month for 2,500 checks, €93 for 7,000, €234 for 25,000, with overage billed from €0.0093 to €0.0187 per check.
Ahrefs, Pricing page — read on 11 November 2026. Vendors change their terms: check the page before relying on it.
Tracking your own prompts at volume is priced in packages: €46.70 a month for 2,500 checks, €93 for 7,000, €234 for 25,000, with overage billed from €0.0093 to €0.0187 per check. Source: Ahrefs, Pricing page (vendor's own pricing page, Prices shown to a European visitor, 11 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-ahr-packs
Not a visibility tool as such, but a reputation platform that has made AI search one of its headline promises, which for a brand with two hundred locations is often the more sensible purchase: the reviews, the listings and the AI visibility in one contract. The catch is the same as it always was — nothing is priced in public, so you cannot quote a client from it.
AI search visibility is a core message: the page advertises an AI Search Optimization Agent, the line “Win AI visibility” and a free tool to check a brand's AI visibility.
Birdeye, Product page — read on 10 November 2026. Vendors change their terms: check the page before relying on it.
AI search visibility is a core message: the page advertises an AI Search Optimization Agent, the line “Win AI visibility” and a free tool to check a brand's AI visibility. Source: Birdeye, Product page (vendor's own product page, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-bird-aisearch
Jay, the marketing coworker, orchestrates an AI Search Optimization Agent, review generation and listings optimisation, alongside social, pages, content, chatbot and marketing automation.
Birdeye, Product page — read on 10 November 2026. Vendors change their terms: check the page before relying on it.
Jay, the marketing coworker, orchestrates an AI Search Optimization Agent, review generation and listings optimisation, alongside social, pages, content, chatbot and marketing automation. Source: Birdeye, Product page (vendor's own product page, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-bird-jay
The page says you pay only for what you deploy at your locations, and the pricing form asks for a location count in tiers from 1-3 up to 1000+, which suggests scaling by location without confirming it.
Birdeye, Pricing page — read on 10 November 2026. Vendors change their terms: check the page before relying on it.
The page says you pay only for what you deploy at your locations, and the pricing form asks for a location count in tiers from 1-3 up to 1000+, which suggests scaling by location without confirming it. Source: Birdeye, Pricing page (vendor's own pricing page, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-bird-locations
Birdeye does not publish prices. The pricing page says pricing is built around outcomes, not seat counts, and asks for your email, company, location count, name and phone before showing anything.
Birdeye, Pricing page — read on 10 November 2026. Vendors change their terms: check the page before relying on it.
Birdeye does not publish prices. The pricing page says pricing is built around outcomes, not seat counts, and asks for your email, company, location count, name and phone before showing anything. Source: Birdeye, Pricing page (vendor's own pricing page, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-bird-noprice
A white-label review platform that includes AI visibility testing across ChatGPT, Gemini and Perplexity alongside local rank tracking, for one flat fee with no per-client charge. It is a check rather than a monitoring programme — no prompt library, no citation analysis — but if what you need is to show a local client where it stands, it is the least you can spend to do it.
Local Search Grid rank tracking is included, together with AI visibility testing across ChatGPT, Gemini and Perplexity.
EmbedMyReviews, Pricing page — read on 10 November 2026. Vendors change their terms: check the page before relying on it.
Local Search Grid rank tracking is included, together with AI visibility testing across ChatGPT, Gemini and Perplexity. Source: EmbedMyReviews, Pricing page (vendor's own pricing page, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-emr-rank
EmbedMyReviews has a single flat plan at $99 a month, billed month to month, with a 14-day trial and no card required. The page says the rate rises over time but subscribers keep theirs.
EmbedMyReviews, Pricing page — read on 10 November 2026. Vendors change their terms: check the page before relying on it.
EmbedMyReviews has a single flat plan at $99 a month, billed month to month, with a 14-day trial and no card required. The page says the rate rises over time but subscribers keep theirs. Source: EmbedMyReviews, Pricing page (vendor's own pricing page, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-emr-price
There are no per-location or per-seat fees: the $99 covers unlimited clients and locations.
EmbedMyReviews, Pricing page — read on 10 November 2026. Vendors change their terms: check the page before relying on it.
There are no per-location or per-seat fees: the $99 covers unlimited clients and locations. Source: EmbedMyReviews, Pricing page (vendor's own pricing page, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-emr-unlimited
This one is ours, so check the figures and treat the framing with suspicion. It belongs in this guide because it measures the thing differently: not a prompt set for a national brand, but where the engines place one local business against its neighbours in a radius you set — the question a dentist or a restaurant actually asks. And because the measurement sits next to the levers that move it on a local business: the reviews, the Google profile, the weekly local article. No per-brand fee, so twenty clients does not mean twenty subscriptions.
Climbo tracks AI ranking monthly on every client location, across ChatGPT, Gemini, Perplexity and Grok. The agency sets a keyword and a map radius for each business; every engine is asked for that area, and the report shows where the business places among the competitors the engines name, with an average AI ranking followed month by month.
Climbo's own terms, stated here and current at 10 November 2026.
Climbo tracks AI ranking monthly on every client location, across ChatGPT, Gemini, Perplexity and Grok. The agency sets a keyword and a map radius for each business; every engine is asked for that area, and the report shows where the business places among the competitors the engines name, with an average AI ranking followed month by month. Source: Climbo, Climbo's own terms (our own offer, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-climbo-airank
AI Ranking is one of the features an agency switches on in the plans it sells, next to AI sentiment and AI suggestions, so it can be in the top plan and out of the cheapest. The monthly analysis spends the client plan's AI tokens: with too few tokens, or an empty agency balance, the month is kept and marked as not run with the reason shown.
Climbo's own terms, stated here and current at 10 November 2026.
AI Ranking is one of the features an agency switches on in the plans it sells, next to AI sentiment and AI suggestions, so it can be in the top plan and out of the cheapest. The monthly analysis spends the client plan's AI tokens: with too few tokens, or an empty agency balance, the month is kept and marked as not run with the reason shown. Source: Climbo, Climbo's own terms (our own offer, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-climbo-airank-plan
Three AI agents work on every client account every day: the SEO Agent replies to each Google review with the keywords the client wants to be found for, the Social Agent turns the strongest reviews into branded posts and stories on Instagram, Facebook and TikTok, and the GEO Agent writes a weekly local article from the latest reviews.
Climbo's own terms, stated here and current at 10 November 2026.
Three AI agents work on every client account every day: the SEO Agent replies to each Google review with the keywords the client wants to be found for, the Social Agent turns the strongest reviews into branded posts and stories on Instagram, Facebook and TikTok, and the GEO Agent writes a weekly local article from the latest reviews. Source: Climbo, Climbo's own terms (our own offer, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-climbo-agents
Climbo costs €997 once, payable in instalments. There is no monthly platform fee and no commission on what the agency charges its clients.
Climbo's own terms, stated here and current at 10 November 2026.
Climbo costs €997 once, payable in instalments. There is no monthly platform fee and no commission on what the agency charges its clients. Source: Climbo, Climbo's own terms (our own offer, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-climbo-price
That one payment covers unlimited clients: there is no price per client and no per-seat fee.
Climbo's own terms, stated here and current at 10 November 2026.
That one payment covers unlimited clients: there is no price per client and no per-seat fee. Source: Climbo, Climbo's own terms (our own offer, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-climbo-unlimited
Only what each vendor states on its own pages, read on 11 November 2026. "Not published" means the vendor does not show it publicly. Cost per client is the figure that decides most of these, so it is in the table rather than left as arithmetic.
| What the cost scales with | Entry price | Cost for 10 clients | |
|---|---|---|---|
| Profound | Client workspaces, plus credits | Free trial; no plan price published | $3,990/mo in client workspaces |
| Peec AI | Number of client projects | $95/mo (brand), $245/mo (agency, 3) | $495/mo on Growth |
| Otterly.AI | Prompts and credits; workspaces unlimited | €29/mo | €189/mo on Standard, credits permitting |
| AthenaHQ | Credits, one per AI response | Free, then $295/mo | Not published for multi-client use |
| Scrunch AI | Seats and prompts | $250/mo billed annually | Not published; no agency plan |
| Semrush | Domains | €94.94/mo per domain | About €949/mo at one domain each |
| Ahrefs | Checks (one prompt, one platform, one place) | €27/mo; Brand Radar add-on from €179/mo | Depends on checks, not clients |
| Birdeye | Locations deployed | Not published | Not published |
| EmbedMyReviews | Nothing: flat fee, usage at your own cost | $99/mo | $99/mo |
| Climbo | Nothing: one payment, plus AI tokens used | €997 once | €997 once, plus tokens |
The ten-client column uses each vendor's own published plan at that size where one exists, and says so where none does. It counts subscription cost only: credits, overage and the AI tokens a monthly analysis spends are extra almost everywhere, including on Climbo.
If your client is a national brand, or your question is which sources the models cite and which pages to rewrite, this is the wrong tool and one of the specialists above is the right one.
What Climbo does not do here: there is no prompt-set editor, no citation-source breakdown, no page audits, no persona segmentation and no AI-crawler analytics. It answers one question a month per location — where the engines place this business for this keyword in this area — and then works on moving it.
Climbo's own terms, stated here and current at 10 November 2026.
What Climbo does not do here: there is no prompt-set editor, no citation-source breakdown, no page audits, no persona segmentation and no AI-crawler analytics. It answers one question a month per location — where the engines place this business for this keyword in this area — and then works on moving it. Source: Climbo, Climbo's own terms (our own offer, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-climbo-geo-limit
Climbo is vertical: reviews, reputation and local visibility, run by three AI agents. It is not a general CRM, and it does not build funnels, pipelines, courses or booking systems.
Climbo's own terms, stated here and current at 10 November 2026.
Climbo is vertical: reviews, reputation and local visibility, run by three AI agents. It is not a general CRM, and it does not build funnels, pipelines, courses or booking systems. Source: Climbo, Climbo's own terms (our own offer, Worldwide, 10 November 2026). Via Climbo: https://www.climbo.com/best-of/best-ai-visibility-tools#stat-climbo-scope
Each figure lives on one page only. These cover the neighbouring questions.
AI search statisticshow many people now ask an assistant instead of searching, with sources Best white label review management softwarethe same method applied to the reputation category Birdeye alternativesthe platform that markets AI visibility hardest, compared one to oneSoftware that asks AI assistants the questions your customers ask and records what came back: whether you were mentioned, in what position against competitors, which sources the answer cited and whether the tone was favourable. Some also report which AI crawlers visited your site. It is the equivalent of rank tracking, for answers rather than for lists of links.
There is no single answer, which is why this guide names none. Profound if you are building a paid AEO service and can carry $399 a client; Peec AI for the best cost per client at ten or twenty; Otterly.AI for the lowest monthly cost; AthenaHQ to try the category for free; Scrunch AI to diagnose why you are not cited; Semrush if your team already lives there; Ahrefs to research a market's prompts; Birdeye bundled with reputation for a multi-location brand; EmbedMyReviews for a cheap check inside a white-label review service; Climbo if your clients are local businesses.
It ranges by a factor of forty. On Profound's published figures, ten client workspaces are $3,990 a month. Semrush's standalone AI Visibility plan is per domain, so ten domains is about €949. Peec AI's Growth plan covers ten client projects for $495, around $50 a client. Otterly.AI's Standard plan at €189 has unlimited workspaces, limited by prompts and credits rather than clients. EmbedMyReviews is $99 flat. Climbo has no per-client fee at all. Add credits, overage and AI tokens on top almost everywhere.
Because the underlying answers are not stable. The same prompt returns different text on different runs, the result changes with country, language and whether the session has history, the model version is swapped without notice, and each tool samples and averages differently. Comparing one tool's percentage with another's tells you very little. Running one tool consistently and watching the direction tells you a lot.
Mostly no. Peec AI offers a view-only client dashboard link, Otterly.AI and Semrush offer branded reports, Profound consolidates billing and offers prospect audit workspaces, and Scrunch, Athena and Ahrefs publish nothing about white labelling. Of the tools in this guide, only EmbedMyReviews and Climbo put the agency's own brand and domain on what the client sees.
Several now do both, to different degrees. Profound's client workspaces include articles written for answer engines, AthenaHQ has a content optimisation agent, Scrunch's page audits tell you what to change, Semrush and Ahrefs connect it to the SEO work. Climbo takes the local route: replies to every review with the keywords the client wants, a weekly local article, and the Google profile kept current — which is what moves a local business in an assistant's answer.
For most local businesses the honest answer is that it is worth measuring cheaply and acting on through the ordinary local levers, not worth an enterprise subscription. The assistants lean heavily on reviews, Google Business Profiles and local content when they answer a question about a business in a place. If a tool costs more than the work it points at, buy the work.
Climbo, which makes one of the ten tools listed. That is why the guide names no overall winner, says where Climbo is the wrong choice, and sources every competitor figure to the vendor's own page with the date we read it.
First published 11 November 2026. Every source on this page was last reopened and its figures confirmed on 11 November 2026. That date moves when a source is checked again, not when the page is rebuilt, and a figure is replaced only if the publishing organisation has changed it.
Climbo tracks where ChatGPT, Gemini, Perplexity and Grok place each client against its local competitors, and then works on it: every review answered with the keywords the business wants, the strongest ones turned into posts, and a weekly local article. €997 once, unlimited clients, under the agency's own brand.
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