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Research library

Statistics

Figures on online reviews, local search, online reputation and how people now use AI assistants to choose a business.

How we source these pages

A number is published here only if we can name the organisation that produced it, the study, the year and how many people it surveyed, and link to the original. We never cite another article that quotes a study: we go to the study.

Where a figure covers one country only, the page says so. Numbers are not rounded, reworded or merged across studies.

Reports

Online review statisticsOnline review statistics for 2026, every figure traced back to the original study with its sample size and publication date. No recycled numbers. AI search statistics for local businessHow many people now use AI assistants to find a local business, how far they trust them and what they do next. Every figure traced to the original study. Local search statisticsWhere consumers begin a local business search, how many channels they use and on which device. Figures from the original surveys, with sample sizes. Fake reviews: the law and the publicWhat the US Federal Trade Commission rule actually bans about fake reviews and testimonials, and what consumers say should happen to businesses that use them. Review response statisticsWhat peer-reviewed research and consumer surveys say about replying to online reviews: the measured effect on ratings, volume and what customers expect. Reviews and revenueThe measured effect of a star rating on business revenue, from the study everyone quotes and almost nobody dates correctly.